Brand Ambassador & Trade Strategy Partner
Retained partnerships for spirits brands seeking meaningful presence and measurable impact within the UK hospitality sector.
Working with premium and emerging spirits brands to develop and execute advocacy strategies across the UK on trade market. Extensive mixology experience and a strong hospitality network, operating as an embedded partner, supporting brand visibility, trade relationships and commercial growth.
Partnership Pillars
Spokesperson, trade events, industry hosting and public facing brand representation.
Brand Advocacy & Representation
Collaboration with sales teams, joint initiatives and real time trade insight reporting.
Trade Relationship Development
Cultivating relationships with key bar managers, operators and industry leaders across the UK.
Recipe Development & Serve Strategy
Creation of commercially viable cocktails and signature serves aligned with brand identity, market trends and on trade practicality.
Trade Training & Brand Education
Design and delivery of structured training sessions for bartenders, venue teams and sales representatives. Ensuring confident product knowledge, consistent brand messaging.
Campaign Activation Support
Coordination and delivery of brand campaigns experiences within priority on trade accounts.
Sales & Market Alignment
