ERON MIBO

Multi-Award Winning Cultural Beverage Consultant & Founder of Tales & Tails UK

Known as ‘The Cocktailpreneur’, Eron Mibo is a multi-award winning international speaker, cultural beverage consultant and founder of Tales & Tails UK.

Partnering with beverage brands, hospitality spaces and the drinks community to create experiences that blend drinks, culture and storytelling. Specialising in connecting meaningfully with both trade and consumer audiences.

A passionate DEI advocate, committed to championing diversity and helping shape a more inclusive, representative beverage industry.

Awards and industry recognition including:

Best DEI Initiative of the Year Winner, Women in Food & Drink Awards 2026

Best Mixologist Finalist, Bar Magazine Awards 2026

Rising Star of the Year Winner, BIH Spotlight Awards 2025

Drinks Professional of the Year Finalist, BIH Spotlight Awards 2024

First Black Female Seminar Lead, Brussels Bar Show 2026

Trusted by beverage and hospitality partners across the sector:

Beverage Culture & Storytelling

International Speaking & Industry Panels

Brand Representation & Advocacy

Events, Hosting & Experiences

Beverage Programme Development (Bars, Events & Hospitality Spaces)

Drinks Marketing & Content Strategy

Cocktail Development & Beverage Innovation

Community Building & Industry Engagement

Diversity, Equity & Inclusion Champion

Judge (Awards & Competitions)

Coach & Mentor (upcoming beverage industry talent)

Areas of Expertise

Eron brings a unique perspective to the global drinks industry, combining beverage expertise with cultural storytelling and a commitment to creating more inclusive spaces within hospitality.

A message from the founder:

MY JOURNEY: FROM SCOTLAND YARD TO RESHAPING DRINKS CULTURE

I channeled the same energy I once used to support systemic change in policing, into elevating underrepresented drink brands and creating space for voices like mine to thrive in the beverage industry

I grew up on the Broadwater Farm Estate in Tottenham, a place often defined by its challenges, but for me, it was the foundation of my resilience, creativity and community first mindset.

My early career took a different path. I spent my pre-university years bartending and working in hospitality venues including The Dorchester before transitioning into roles aligned with my criminology degree. I then began Working at Scotland Yard as part of a mayor appointed team focused on rebuilding trust between the Black community and the police in the wake of George Floyd’s murder and the civil unrest that followed. It was intense, necessary work that shaped my understanding of representation, purpose and impact.

During that time, I had always juggled my full time job alongside my cocktail blog, sharing cocktail recipes and shooting drinks. I needed a creative outlet outside of the very serious environment that was my day to day.

What started as a creative escape soon grew into something much bigger, a brand, a platform and a business rooted in storytelling, cultural relevance and drinks industry expertise.

Eventually, I took the leap to transform Tales & TailsUK into a beverage consultancy that shines a light on and celebrates culture in drinks. I channeled the same energy I once used to support systemic change in policing, into elevating underrepresented drink brands and creating space for voices like mine to thrive in the beverage industry.

Now, as we continue to scale, I’m committed to paying it forward, sharing honest insights, helping others grow and showing what’s possible when purpose leads the way.

Q&A

  • The idea for Tales and Tails UK came to me one day while I was laying in bed in my old council flat! I created it as a hobby and a way to showcase my creative flair. My interest in cocktails started during university while completing my criminology degree.

    I worked part-time at a bar called the Church Street Tavern in Colchester and we would make cocktails all night. My fondest memory working there was a challenge in which all the bar staff had to create a cocktail and the best one would be added to the menu.

    Now looking back I think my drink was the probably not the most complex, but nonetheless it sparked my creativity in recipe development! I would also go home and replicate the drinks I made at work and i was always creating new punch recipes for all my parties.

    After receiving so many compliments, it was clear that I had a talent for mixing flavours and there, the idea for Tales and Tails UK was born!

  • Cocktail making is truly one of my love languages! Every step is special to me, from developing the recipe all the way to garnishing. This is where I can get crazy and creative with it and try out things that I've been inspired by either in my head or by what I see online.

    Nothing beats the reward of envisioning a cocktail in my head and then bringing it to life and as you can tell from the brand identity, bright colours and juicy aesthetics is our signiture look!

  • Over time my palate has matured, I used to like very sweet drinks.

    Now, i’m a Margarita babe through and through!

    I still love a hint of sweetness in my drinks as long as it’s not over powering.

    A spicy margarita wins me over every time.

  • I’ve loved curating and leading inclusive, standout events that spotlight underrepresented voices in the drinks industry.

    I’ve been fortunate to partner with an amazing range of brands through and align my work with causes I care deeply about.

    A recent highlight was creating and leading ‘A Taste of the Diaspora’ seminar which was part of the Brussels bar Show 2026. This work was very important in our diversity programming and representing BAME led beverage brands on an international platform.

    As well as winning the Rising Star Award at the BIH Spotlight Awards and the Best DEI initiative at the Women in Food and Drink Awards, 2026.

  • I love the beverage industry because whenever you get like-minded individuals who are passionate about the same thing, there is often a lot of support that is followed.

    The positive vibes I get when I go to events is really heartwarming and I’ve met some cool people on and offline that i’ve grown great working relationships with.

  • I respect the craft of cocktails - from the history behind each recipe to the value of quality ingredients. But cocktail culture often highlights rare, expensive spirits that aren't accessible to everyone.

    As someone that grew up in a working-class background, I didn’t always have the means to build a premium home bar. That lack of access sometimes made me feel excluded, even though I had the passion and skills.

    I created a platform to make cocktail-making more approachable, using affordable ingredients found at local stores. My goal is to help others feel included and empowered to explore the craft.

    The industry has made progress, but it still needs more diversity, equity, and accessible resources to truly support underrepresented individuals.

    We need more representation at higher positions of influence not only in junior positions.

  • My hope is to share this creative space with everyone and inspire people to try out new recipes and come out of their comfort zone when making and trying new cocktails.

    For me, cocktail making is fun and not snobby! It is a place for all, regardless of your budget or background knowledge, everyone is welcome! 

    I intend to continue to spread the joy of cocktail making to the masses through fun-filled events and story telling.