ERON MIBO

Multi-Award Winning Cultural Beverage Consultant & Founder of Tales & Tails UK

Known as ‘The Cocktailpreneur’, Eron Mibo is a multi-award winning international speaker and cultural beverage consultant.

With over 14 years in hospitality and 8 years building Tales & Tails UK, Eron specialises in bringing together beverage culture, storytelling and community to create meaningful connections between brands and audiences.

Partnering with beverage brands, hospitality spaces and the drinks community to create experiences that blend drinks, culture and storytelling.

A passionate DEI advocate, committed to championing diversity and helping shape a more inclusive, representative beverage industry.

Awards and industry recognition including:

Best DEI Initiative of the Year Winner,Women in Food & Drink Awards 2026

Best Mixologist Finalist, Bar Magazine Awards 2026

Rising Star of the Year Winner, BIH Spotlight Awards 2025

Drinks Professional of the Year Finalist, BIH Spotlight Awards 2024

Trusted by beverage and hospitality partners across the sector:

Areas of Expertise

Beverage Culture & Storytelling

Speaking & Industry Panels

Brand Representation & Advocacy

Events, Hosting & Experiences

Beverage Programme Development (Bars, Events & Hospitality Spaces)

Drinks Marketing & Content Strategy

Cocktail Development & Beverage Innovation

Community Building & Industry Engagement

Diversity, Equity & Inclusion

Judge (Awards & Competitions)

Coach & Mentor (upcoming beverage industry talent)

Ways to work with me

Eron brings a unique perspective to the global drinks industry, combining beverage expertise with cultural storytelling and a commitment to creating more inclusive spaces within hospitality.

A message from the founder:

MY JOURNEY: FROM SCOTLAND YARD TO RESHAPING DRINKS CULTURE

I channeled the same energy I once used to support systemic change in policing, into elevating underrepresented drink brands and creating space for voices like mine to thrive in the beverage industry

I grew up on the Broadwater Farm Estate in Tottenham, a place often defined by its challenges, but for me, it was the foundation of my resilience, creativity and community first mindset.

My early career took a different path. I spent my pre-university years bartending and working in hospitality venues including The Dorchester before transitioning into roles aligned with my criminology degree. I then began Working at Scotland Yard as part of a mayor appointed team focused on rebuilding trust between the Black community and the police in the wake of George Floyd’s murder and the civil unrest that followed. It was intense, necessary work that shaped my understanding of representation, purpose and impact.

During that time, I had always juggled my full time job alongside my cocktail blog, sharing cocktail recipes and shooting drinks. I needed a creative outlet outside of the very serious environment that was my day to day.

What started as a creative escape soon grew into something much bigger, a brand, a platform and a business rooted in storytelling, cultural relevance and drinks industry expertise.

Eventually, I took the leap to transform Tales & TailsUK into a beverage consultancy that shines a light on and celebrates culture in drinks. I channeled the same energy I once used to support systemic change in policing, into elevating underrepresented drink brands and creating space for voices like mine to thrive in the beverage industry.

Now, as we continue to scale, I’m committed to paying it forward, sharing honest insights, helping others grow and showing what’s possible when purpose leads the way.

Q&A