What does the process look like?

We start with an introductory conversation to understand your brand, objectives and audience. From there, we identify the most effective way to support your goals and build a partnership package or retainer that fits your needs.

This is retainer-based partnership.

We work on a project basis as well as ongoing retainer basis depending on the brand’s needs, allowing you to access brand representation and advocacy support without the commitment of a full-time hire.

All partnerships are structured around clear deliverables and scope agreed at the start.

Yes. We work on a project basis as well as ongoing retainer basis depending on the brand’s needs.

Our model gives brands access to active, expert industry operators rather than a single internal representative.

Instead of one fixed perspective, you benefit from ongoing exposure across events, culture, education and brand environments, bringing wider audience insight and real time cultural relevance into every activation.

It also allows support to be deployed strategically around key commercial moments (launches, campaigns, trade pushes), rather than carrying fixed overhead regardless of activity levels, ensuring representation is always aligned to business impact.

In short, it combines cultural credibility, industry reach and on demand strategic activation in a way a full-time brand ambassador is not designed to deliver.

Exclusivity is not part of our model.

We work across the wider drinks industry, partnering with multiple brands, hospitality spaces and cultural initiatives to remain active and culturally connected.

This approach also supports our ongoing DEI and industry-wide projects that rely on multi brand collaborations.

Each partnership is delivered independently, with a focus on quality, relevance and impact for the specific brand.

We are determined and committed to deliver meaningful results for all of our partners.