Brand Advocacy

Connecting beverage brands with their audiences from inside and beyond the bottle.

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BEVERAGE BRAND AWARENESS GOES BEYOND PRODUCT SAMPLING.

I help your beverage brand become more visible, trusted and memorable by bringing your story to life.

Creating meaningful connections with new and existing audiences that make your brand part of the moments they value.

My 3 Pillar Approach

Brand Representation

Becoming a trusted voice for your brand.

Brand Experiences

Turning your brand story into memorable moments.

Brand Education

Increasing consumer/trade knowledge of your brand.

Trusted by beverage and hospitality partners across the sector:

WHY BRANDS WORK WITH ME?

A STEP BEYOND TRADITIONAL BRAND AMBASSADORSHIP

I don’t just represent your brand. I help audiences connect with it.

I combine brand representation with audience engagement strategy to build stronger brand connections.

BRAND CONNECTION | ELEVATED EXPERIENCES‍ ‍| AUDIENCE ENGAGEMENT | AUTHENTIC STORYTELLING

Ways to work together

  • For brands looking for a trusted industry voice to represent their products through:

    • Trade Engagement

    • On-trade relationship building

    • Trade menus & recipe development

    • Event representation (Exhibitions, trade shows, industry events)

    Building Trust

  • Creating and hosting experiences that go beyond product sampling:

    • In-store/venue tastings & masterclasses

    • Product launches

    • Brand & consumer events

    • Hospitality collaborations

    • Cocktail experiences

    • Press events

    Strengthening Connection

  • Helping audiences understand and connect with your brand through:

    • Talks and panels

    • Seminars

    • Workshops

    • Bar training

    • Founder storytelling

    • Campaign creative direction

    • Content production

    Increasing Understanding

Advocacy in Action

Hi, I'm Eron Mibo…

  • Founder of Tales & Tails UK

  • Multi award-winning beverage consultant

  • 14+ years hospitality experience

  • Drinks industry speaker, judge, host and brand educator

  • Experience creating activations, events and educational experiences

  • DEI Professional

About Me (cont.)

Recent Brand Partnerships

  • Created and hosted an international drinks seminar exploring heritage, representation and storytelling in drinks — Brussels Bar Show

  • Represented beverage brands through consumer and trade engagement, building awareness and industry connections — Be Inclusive Hospitality

  • Developed signature serves and cocktail menus designed to showcase brand identity and product versatility — Ting & Old Jamaica

  • Designed and delivered immersive tasting experiences and masterclasses connecting audiences with beverage stories — Tales & Tails UK

  • Selected as a judge for national cocktail competitions, recognising industry talent and innovation — Rémy Martin

  • Spoke on the panel discussing women breaking barriers in the drinks industry— Don Papa Rum

  • Developed and delivered brand activations that secured on-trade menu placements for beverage brands and increased brand visibility — Rhythm Kitchen

Get In Touch

Whether you’re looking for brand representation, an audience experience, education or a bespoke collaboration, I’d love to hear what you’re working on and explore how we can bring your brand story to life.